Undo It Campaign

The “Undo It” campaign is a national effort to market the first program scientifically proven to “undo” (reverse) heart disease.

Working with the Ornish team, Healthways, and Edelman New York, we first crafted a campaign identity – the Undo It with Ornish logo. Building on this new identity, the team developed the information architecture that would guide us in producing an inviting design to take the user through an informative, visual journey of compelling evidence for the program’s power.

And to complement the flow of the page, we developed interactive and subtle animations to enhance the visual journey of the page’s rich contents.